PetSmart sees over 2.4M potential impressions through the exclusive Secret Life of Pets Movie "Pet Carpet" Event
The Goal: Showcase The Secret Life of Pets and PetSmart partnership, grow awareness for the Secret Life of Pets product line, and foster relationships with influencers through an exclusive event.
The Approach: August United partnered with PetSmart and their PR team to provide influencers with an exclusive event showcasing The Secret Life of Pets products available at PetSmart, and to treat them to a screening of the movie before its release.
The Results: We fostered relationships with key influencers in New York, increased awareness of the exclusive Secret Life of Pets product line offered at PetSmart, and showcased PetSmart as an early adopter by utilizing Facebook Live for event coverage.
Results & Metrics
Pieces of Content
Facebook Live Video Views
Facebook Live Shares