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Persil ProClean receives over 10K social engagement through influencer activation during Super Bowl

Persil ProClean debuted a commercial during Super Bowl 50, featuring recent consumer report findings that rated Persil as the #1 detergent in America. 

The Situation: In support of their Super Bowl efforts, Persil wanted to create social conversation and excitement around Persil ProClean during the big game.

The Solution: August United worked with influencers to create game day recipes, knowing that the best party treats tend to be the most detrimental to your wardrobe. However, there’s no need to fear a dropped saucy wing or dip, as Persil ProClean will be there for game day clean up.

The Ask: Along with creating game day messy recipes, influencers were asked to share their content on social, directing traffic to Persil ProClean’s Facebook page to enter a sweepstakes. Influencers were also activated on game day to share game related tweets, using #GameDayStains as well as share the commercial link shortly after the Persil commercial aired.


Persil ProClean Case Study, August United

Select Influencer Posts


Results & Metrics

175 Pieces of Unique Content Created, August United Case Study

Pieces of Unique Content Created

24 Influencers Activated, August United Case Study

Influencers Activated

10.3K Total Engagement, August United Case Study

Total Engagement

5.6M Blog Reach, August United Case Study

Blog Reach

3.4M Social Media Impressions, August United Case Study

Social Media Impressions

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