Despite its 100+ year history and plentiful number of home cleaning uses, few Americans could recall Twenty Mule Team Borax, let alone what it is actually for. And they needed to get the word out on a shoestring budget.
A Box of Rocks Earns:
Top Performing CPG Campaign on Pinterest in 2019
We partnered with six lifestyle influencers to showcase how Borax is a boss woman’s “secret weapon” for cleaning and boosting laundry throughout her home with how-to “recipe” content. Content to be optimized and repurposed to create compelling, thumb-stopping Pinterest pins that align with where users are naturally searching for cleaning inspiration.
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