Make a mark and leave people talking about Persil for a long time after the 4th quarter ended of Super Bowl LII.
CASE STUDY
Celebrity Influencer Video Campaign
Designed for the Big Football Game
MARKETING CHALLENGE
APPROACH
Activate high-tier celebrity influencers with equally impressive engagement who could share the story of Persil. Instead of simply making a post on behalf of Persil, influencers to create short-form video content about “stainable moments.” Influencers to drive audiences to landing page to “Locate Persil” that includes a discount.
20
Impressions
5
Increase YOY
43
Decrease in CPM
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